According to a statement from the satellite broadcaster, Yim will be responsible for content strategy, scheduling, marketing and acquisitions. She will report to Cheah ‘Cheek’ Chee Kong, executive vice-president of Chinese Programming.
Prior to taking up the role at Star, Yim worked as director of marketing and strategic planning at Imagi International Holdings, an animation and computer graphics licensing company.
Prior to taking up the role at Star, Yim worked as director of marketing and strategic planning at Imagi International Holdings, an animation and computer graphics licensing company.
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