Simon Gwynn
Jan 9, 2020

Spotify brings advanced measurement to podcast advertising with new tool

Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.

Spotify: Puma was one of the first brands to test SAI

Spotify has launched an adtech product, Streaming Ad Insertion, that aims to turn podcast advertising into an advanced performance marketing channel by providing advertisers with a suite of capabilities. 

Traditionally, podcasts have been predominantly downloaded via RSS content feeds, meaning the potential to gather data on how they are consumed has been limited. But the shift from downloading to streaming enables a greater level of measurement and planning for channels such as music...

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