Analysis Marketing Opinions
George Webster
Dec 15, 2016

Spine-tingling content: A soothing antidote to modern anxieties

A surprising number of people find their happy place in videos of people squishing slime, or simply whispering, or brushing hair. Brand stewards should pay attention to why, writes Flamingo's George Webster.

So relaxing? A still from a Thai-made slime video.

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