Matt Eastwood
Jul 29, 2015

Spikes Asia 2015: The human touch remains as important as ever

In the first of a series of four pieces from Spikes Asia 2015 jury presidents, Matt Eastwood of J. Walter Thompson explains why humanity tops his list of criteria when selecting the best work.

Matt Eastwood:

Editor's note We have not asked the jury presidents to avoid mentioning work by their own agencies.

With the dust still settling from Cannes, I’m excited to head into Spikes Asia with the opportunity to narrow the global lens offered in France and put Asia’s creative muscle under the microscope.

As president of the Promo Activation Jury in Cannes, I looked for work that really connected with the consumer, and as Spikes’...

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