Faaez Samadi
Apr 9, 2019

“The beauty of health is, everything is meaningful”: McCann Health creative chief Matt Eastwood

As the new creative head of McCann Health, Matt Eastwood says he’s getting the best creative briefs of his career, and that Accenture buying Droga5 is a good thing.

In today’s advertising world, it seems every other person makes liberal use of the p’ word, either to heighten the worth of their craft, or because they genuinely want to make a difference with their creativity. That word, of course, is purpose.

But there’s one sector, often overlooked, that is almost entirely purpose-defined, because it centres on the thing that all people cherish deeply and personally their health. For this reason, says Matt Eastwood,...

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