Advertising Marketing Media News Opinions
Dan Neary
Feb 9, 2023

Social trends for APAC brands to keep pace with in 2023

AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

The changing face of political ad campaigns in India

3 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Apple's 'Crush' ad elicits backlash from marketing and PR pros

6 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Baidu PR head departs company following controversial videos

8 Baidu PR head departs company following controversial videos

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

10 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Related Articles

Snapchat brings AI-powered augmented reality tools to advertisers
4 days ago
Joseph Arthur

Snapchat brings AI-powered augmented reality tools ...

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
Dec 14, 2023
Matthew Keegan

Let's get 'phygital': What does the convergence of ...

Meta injects AI into Reels ads and creator pairings
May 3, 2024
Brandon Doerrer

Meta injects AI into Reels ads and creator pairings

Just Published

Bumble removes ‘vow of celibacy’ ads following backlash
3 hours ago
Diana Bradley

Bumble removes ‘vow of celibacy’ ads following backlash

Bumble said it has heard criticism of the ad and is removing it from a global campaign.

McDonald’s removes smile from Happy Meal boxes to spotlight mental health
9 hours ago
Charlotte Rawlings

McDonald’s removes smile from Happy Meal boxes to ...

The campaign was created by Ready10 and Leo Burnett UK.

RGA merges US and LATAM operations
10 hours ago
Alison Weissbrot

RGA merges US and LATAM operations

EXCLUSIVE: April Quinn will oversee the region as Americas president in digital agency’s latest restructure.

Raft of agencies sign up to IPA mental-health pledge for employees
10 hours ago
Marianne Calnan

Raft of agencies sign up to IPA mental-health ...

Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with Mental Health Awareness Week.