Matthew Miller
Mar 7, 2022

Singtel names new creative lead agency

Publicis Groupe's Leo Burnett takes over duties previously held by BBH and Goodstuph as Ogilvy retains a B2B remit.

Singtel names new creative lead agency

Singtel has appointed Publicis Groupe's Leo Burnett as its lead brand agency following a pitch, Campaign Asia-Pacific has confirmed. The agency will also handle social-media duties and content marketing.

BBH was formerly the telco's lead agency and Goodstuph handled its social media.

Meanwhile, Ogilvy has retained the company's B2B responsibilities.

Campaign understand that other agencies involved in the final stages were an IPG group including MRM and MullenLowe, and BLKJ Havas.

Consultancy R3 conducted the pitch.

Campaign Asia-Pacific has reached out to the brand and agencies involved. R3 declined to comment.

Campaign Asia

Related Articles

Just Published

1 hour ago

Assembly promotes Rick Acampora to global CEO

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.

8 hours ago

Senior leadership reshuffles at Dentsu APAC, as ...

EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom.

9 hours ago

Pitching: Myth busters and home truths

From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it most will win, misconceptions around the pitch process are abound. It's time to cut through the bull, says Frazer Gibney.

10 hours ago

Krispy Kreme appoints VML as global creative agency

Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.