Staff Reporters
Sep 20, 2021

Singapore parents not amused by clowns-outside-schools marketing stunt

A public-speaking academy has apologised and halted an activity that saw it place men in clown makeup outside primary schools today, where they, according to some reports, interacted with children.

Source: Facebook post by Tan Chuan-Jin
Source: Facebook post by Tan Chuan-Jin

A Singapore company that offers training in public speaking has the public in Singapore talking today—but not about its services.

Instead, people are talking about Speech Academy Asia's decision to have men in clown makeup loiter outside of primary schools, and even (according to reports in The Straits Times and Mothership) talk to children, asking them for personal information such as their phone numbers. Some reports even claim the clowns offered children money to follow them, although a spokesman for the company has denied this.

Parents and school staff at the several schools that were targeted were understandably upset, according to The Straits Times. Pictures of the event were circulated widely, including by Singapore politician Tan Chaun-Jin (whose post is also the source of the photo above).

The Straits Times reported that the clowns had been sent by Speech Academy Asia, and quoted its director, Kelvin Tan, who apologised on behalf of the company and reported that the activity had been halted. 

Singapore Police at one point issued a warning to at least one school, which stated that, according to some reports, the clowns had asked children to follow them. Speech Academy Asia's Tan denied that the clowns approached children or asked them to follow, according to The Straits Times


Update, 4:30 pm: Speech Academy Asia issued the following statement on Facebook:

Related Articles

Just Published

44 minutes ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.

10 hours ago

Heritage brands and the power of deliberate creativity

Brands need the courage to step away from the familiar into that fertile territory for innovation.

10 hours ago

Teads and Impact+ partner to evaluate greenhouse ...

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

10 hours ago

Haymarket to launch podcasting title PodPod

The editorial brand will cover craft and business of podcasting.