Staff Reporters
Sep 20, 2021

Singapore parents not amused by clowns-outside-schools marketing stunt

A public-speaking academy has apologised and halted an activity that saw it place men in clown makeup outside primary schools today, where they, according to some reports, interacted with children.

Source: Facebook post by Tan Chuan-Jin
Source: Facebook post by Tan Chuan-Jin

A Singapore company that offers training in public speaking has the public in Singapore talking today—but not about its services.

Instead, people are talking about Speech Academy Asia's decision to have men in clown makeup loiter outside of primary schools, and even (according to reports in The Straits Times and Mothership) talk to children, asking them for personal information such as their phone numbers. Some reports even claim the clowns offered children money to follow them, although a spokesman for the company has denied this.

Parents and school staff at the several schools that were targeted were understandably upset, according to The Straits Times. Pictures of the event were circulated widely, including by Singapore politician Tan Chaun-Jin (whose post is also the source of the photo above).

The Straits Times reported that the clowns had been sent by Speech Academy Asia, and quoted its director, Kelvin Tan, who apologised on behalf of the company and reported that the activity had been halted. 

Singapore Police at one point issued a warning to at least one school, which stated that, according to some reports, the clowns had asked children to follow them. Speech Academy Asia's Tan denied that the clowns approached children or asked them to follow, according to The Straits Times

 


Update, 4:30 pm: Speech Academy Asia issued the following statement on Facebook:

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

20 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

23 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.