Gabey Goh
Apr 15, 2016

Singapore Land Authority appoints ZOO Group & Starcom for land use initiative

SINGAPORE - Singapore Land Authority (SLA) has tasked ZOO group and Starcom with raising awareness on the use of land in the island nation.

Singapore Land Authority appoints ZOO Group & Starcom for land use initiative

SLA is a statutory board under the Ministry of Law of the Singapore Government, with a mandate to optimize the country’s land resources for the economic and social development.

The appointment will span one year, and forms a part of the agency’s wider mission to raise its profile around the work it does. The scope of the project will cover public education and social media engagement, and seeks to increase the level of engagement with Singaporeans around how spaces in the country are used.

Shirley Tay, managing director of ZOO group Singapore said the chance to wok on this initiative comes at an opportune time.

“We are writing the next chapter of the Singapore story,” she said. “Our most valuable assets are our people and we believe that as we chart our course for the next 50 years, Singapore should not be constrained by our limits, but by the boldness of our ideas, and the democracy of deeds.”

Patricia Goh, managing director at Starcom Singapore said experiences matter in enhancing lives and building brands.

“We are glad to be part of this initiative to engage Singaporeans with high-impact experiences that leave a lasting appreciation for the use of land on our Little Red Dot,” she added. 

 

Related Articles

Just Published

5 hours ago

Make room for sadness

Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.

6 hours ago

Ford taps James Brown’s ‘soul’ and ‘swagger’ to ...

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.

6 hours ago

Yannick Bolloré interview: ‘Havas is stronger now ...

Investors understand agency sector is 'a great business to invest in', CEO says.

23 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.