Megan Gell
Jan 15, 2018

SilkAir launches new Boeing fleet in style

Y&R Singapore tasked with translating new hardware into 'moments of joy' for well-travelled audience.

On Board Experience with hosts En Lai and Shu Ann

SilkAir, the regional wing of Singapore Airlines, wanted to celebrate the arrival of its new aircraft, the Boeing 737 MAX 8, in late 2017. The first of 37 MAX 8s ordered, the delivery marked a milestone in SilkAir’s long-term plan to transition to an all-Boeing fleetboth to grow its capacity, and expand its network.

The new MAX 8s can fly to destinations within a seven-hour range, allowing the airline to offer access...

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