Topics that will be covered during the Academy include: generating disruption, differentiation and growth through smart consumer targeting, segmentation and insights; developing, evaluating and optimising effective creative work; analysis of real AMES case studies; measuring and demonstrating effectiveness.
The Academy is guided by Andy Wilson, head of strategy for BBDO and Proximity Asia. Wilson leads strategy from the front and is personally heavily engaged with campaign development on a selection of accounts, including Visa, Fonterra, FedEx and Johnson & Johnson. His track record of success has seen him extend his remit from an Asia-Pacific role to a global role.
Under Wilson's leadership, BBDO and Proximity was the most awarded network at the 2012, 2013, 2014 and 2015 AMES awards. He has won many effectiveness awards for his clients and was named Asia-Pacific account person of the year in 2011, and Asia-Pacific planner of the year in 2012 and 2015.
"I can’t think of a more important initiative than to improve our collective skills at driving and demonstrating the amazing value we can provide when we are at our strategic and creative best," said Wilson. "I’m really looking forward to being the inaugural Academy Chair, and can’t wait to meet the brightest and best new talent.”
Along with exclusive in-class presentations from industry leaders, the academy also benefits from selected sessions from the main Conference content programme.
The cost for attending the Academy is SGD450 (US$320)
For details on how to take part, please visit www.ames.asia.