Rajat Sethi
Mar 25, 2014

Seven loyalty trends to track in 2014

Expect marketing relationships to become more personal and to reflect the individuality of each customer. Are you ready?

Rajat Sethi

Consumers have more options than ever and factors like better service, lower prices or innovative products have become the norm rather than differentiators. Plus, technology has become a dramatic enabler when it comes to consumer choice. Here are seven customer-retention trends that can help your business stand out if you watch and act.

First, let’s take a leaf out of the e-commerce model. Online retail firms have taken the lead in creating compelling and fulfilling...

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