Jessica Goodfellow
Oct 21, 2019

Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

Southeast Asia will add 60 million new digital consumers by 2025, with average spend per digital consumer expected to more than triple from US$125 in 2018 to US$390 within the same time frame. However, loyalty remains a key challenge.

According to a Facebook-commissioned study by Bain Company on the region's digital consumers, consumers in Southeast Asia shop-hop across 3.8 platforms on average before they make a purchase decision and are...

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