The Seoul Tourism Organization appointed Jae-sung Rhee as its first president and CEO. Rhee formerly served at Korea Tourism Organization (KTO) for 33 years, and last held the position of executive vice president. He’s also held the position of director in every department within KTO including international tourism and marketing, domestic industrial affairs, and policy.
He joins the Seoul Tourism Organization at a time when its’s being reestablished to respond to the changing tourism environment in the city and to promote tourism in a way that achieves the public interest.
Funded by the Seoul Metropolitan Government, the organization has been restructured from a public-private partnership and government-invested corporation into a fully government-funded foundation.
Besides maintaining Seoul’s momentum of overseas arrivals, the organisation also aims to increase the city's competitiveness in the tourism and MICE sectors, as well as contribute to the economic development of Seoul through the revitalisation of tourism-related industries.
South Korea has been enjoying a spate of wins following the success of the PyeongChang Winter Olympics including the International Bar Association Annual Conference (IBA 2019), expected to welcome 6,000 legal professionals to Seoul and Unicity International’s 2019 incentive trip that will receive 15,000 employees across a three-day event.