Benjamin Li
Jan 16, 2013

Semi-government owned Taiwan Beer calls creative pitch

TAIPEI - Taiwan Beer has called a creative pitch, for which pitch presentations took place yesterday.

Taiwan Beer's Sweet Touch

A source close to the pitch said four or five undisclosed agencies have been invited after an open tender, which agencies responded to with proposals on 10 January.

The century-old brand used to be 100 per cent government owned, but due to a privatisation policy in Taiwan, it has opened some of its shares to the private sector. The Ministry of Finance of the Taiwan government is still the majority shareholder.

An...

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