A source close to the pitch said four or five undisclosed agencies have been invited after an open tender, which agencies responded to with proposals on 10 January.
The century-old brand used to be 100 per cent government owned, but due to a privatisation policy in Taiwan, it has opened some of its shares to the private sector. The Ministry of Finance of the Taiwan government is still the majority shareholder.
An...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913
Membership
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +65 9771 3034
or email subscriptions@campaignasia.com
.jpg&h=268&w=401&q=100&v=20170226&c=1)
