Staff Reporters
May 2, 2019

See the APAC work on the Warc Awards 2019 shortlists

India leads the way among the APAC hopefuls in the organisation's effectiveness awards.

See the APAC work on the Warc Awards 2019 shortlists

Warc has released the shortlists for the WARC Awards 2019, an international case-study competition about "next-generation marketing effectiveness".

The shortlists include 82 campaigns across four categories, each of which is judged by its own jury: content, innovation, purpose and social.

The winners will be announced later this month. There is a US$40,000 prize fund for the top winning papers, spread across the four categories.

A list of the APAC-related shortlisted entries follows. You can see the full shortlists here.

Content shortlist
Title Brand Parent Lead agency / agencies Contributing agency / agencies Country
The Data Shaman YouTube Go Google MullenLowe Indonesia RedComm Indonesia, PHD Media Worldwide Indonesia
Oyster Kanji Dictation Workbook Hiroshima Tourism Hiroshima Prefecture I&SBBDO Group, KOO-KI BBDO J WEST Japan
Take Off with Master Kong Master Kong Ting Hsin International Group BBDO China   China
Make Google Do It Google Assistant Google Indonesia MullenLowe Indonesia Toaster, PHD Media Worldwide, Ambil Hati, Essence Global Indonesia
Suede Gully Puma Puma Sports India Pvt Ltd
DDB Mudra Group, Mumbai
  India
How pads bridged the gap from periods to progress Stayfree Johnson & Johnson Pvt. Ltd.
DDB Mudra Group
  India
Fineline For Fashion Fineline Neo Corporate Co. Ltd
Hogarth Worldwide (Thailand) Ltd.
  Thailand
The Wedding Home Big Bazaar Future Retail Pvt. Ltd. DDB Mudra Group L&K Saatchi & Saatchi India
Innovation shortlist
Title Brand Parent Lead agency / agencies Contributing agency / agencies Country
Re:scam – The World's Most Unhelpful Chatbot Netsafe New Zealand Netsafe New Zealand
DDB Group New Zealand
  New Zealand
Anything is better with KFC Golden Egg Crunch KFC QSR Stores Sdn Bhd Ensemble Worldwide, Universal McCann Reprise Malaysia, Cadreon Malaysia
Hunger-Free Airlines Snickers Mars China BBDO China MediaCom China
Monty Fox Cricket Foxtel Mindshare   Australia
India’s Digital Locker Paytm Gold One97 Communications Pvt Ltd
McCann Worldgroup India
  India
Noon Assembly Kwality Dairy Kwality Limited
McCann Worldgroup India
  India
The world’s longest drive-through furniture catalog IKEA IKEA
McCann Worldgroup India
  India
From the Incredible in India to the Incredible in You Incredible India The Ministry of Tourism, The Government of India
McCann Worldgroup India
  Global
Purpose shortlist
Title Brand Parent Lead agency / agencies Contributing agency / agencies Country
The Other Sanders KFC QSR Stores Sdn Bhd Reprise Universal McCann Malaysia
Democratizing Mobility Rexona Unilever Mindshare Indonesia Grab, Google, Vice Indonesia
Child Wellness Range Nippon Paint Nippon Paint (M) Sdn Bhd Ensemble Worldwide Entropia (M) Sdn Bhd Malaysia
Making the Invisible Visible Dettol Reckitt Benckiser McCann Worldgroup India Impact Communications India
India's Newest Matchmaker Harpic Reckitt Benckiser
McCann Worldgroup India
  India
The Adaptive Data Lighthouse Lifebuoy Hindustan Unilever Limited Mindshare   India
Take Back Your Time Stayfree Johnson & Johnson Pvt. Ltd.
DDB Mudra Group
  India
Project Free Period Stayfree Johnson & Johnson Pvt. Ltd.
DDB Mudra Group
  India
Pink Power Inorbit Mall K. Raheja Corporation
DDB Mudra Group
  India
Less Screen Time, More Play Time OMO Unilever Mindshare Vietnam Lowe, Biz-Eyes, Pokkt, Google Vietnam
Social shortlist
Title Brand Parent Lead agency / agencies Contributing agency / agencies Country
Why Gamble With Your Holiday? Singapore Tourism Board Singapore Tourism Board TBWA\Singapore Zenith Singapore Singapore
The Burger Wars KFC QSR Stores Sdn Bhd Reprise Naga DDB Tribal, Universal McCann Malaysia
FitMe Squad Maybelline L'Oréal Malaysia Sdn Bhd
Ensemble Worldwide
  Malaysia
Nature's Tastiest Experiment Knorr Unilever PHD Taiwan Dentsu One, Omnicom Media Group Taiwan
Learning the real language of trust Johnson's Baby Johnson & Johnson
DDB Mudra Group
  India
The Mud Soldier Flanders Fields 14-18 Visit Flanders Ogilvy SocialLab  
Europe, North America, Australia

 

Related Articles

Just Published

6 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

6 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

7 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

8 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.