Warc has released the shortlists for the WARC Awards 2019, an international case-study competition about "next-generation marketing effectiveness".
The shortlists include 82 campaigns across four categories, each of which is judged by its own jury: content, innovation, purpose and social.
The winners will be announced later this month. There is a US$40,000 prize fund for the top winning papers, spread across the four categories.
A list of the APAC-related shortlisted entries follows. You can see the full shortlists here.
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Content shortlist
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| Title | Brand | Parent | Lead agency / agencies | Contributing agency / agencies | Country |
| The Data Shaman | YouTube Go | MullenLowe Indonesia | RedComm Indonesia, PHD Media Worldwide | Indonesia | |
| Oyster Kanji Dictation Workbook | Hiroshima Tourism | Hiroshima Prefecture | I&SBBDO Group, KOO-KI | BBDO J WEST | Japan |
| Take Off with Master Kong | Master Kong | Ting Hsin International Group | BBDO China | China | |
| Make Google Do It | Google Assistant | Google Indonesia | MullenLowe Indonesia | Toaster, PHD Media Worldwide, Ambil Hati, Essence Global | Indonesia |
| Suede Gully | Puma | Puma Sports India Pvt Ltd |
DDB Mudra Group, Mumbai
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India | |
| How pads bridged the gap from periods to progress | Stayfree | Johnson & Johnson Pvt. Ltd. |
DDB Mudra Group
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India | |
| Fineline For Fashion | Fineline | Neo Corporate Co. Ltd |
Hogarth Worldwide (Thailand) Ltd.
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Thailand | |
| The Wedding Home | Big Bazaar | Future Retail Pvt. Ltd. | DDB Mudra Group | L&K Saatchi & Saatchi | India |
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Innovation shortlist
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| Title | Brand | Parent | Lead agency / agencies | Contributing agency / agencies | Country |
| Re:scam – The World's Most Unhelpful Chatbot | Netsafe New Zealand | Netsafe New Zealand |
DDB Group New Zealand
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New Zealand | |
| Anything is better with KFC Golden Egg Crunch | KFC | QSR Stores Sdn Bhd | Ensemble Worldwide, Universal McCann | Reprise Malaysia, Cadreon | Malaysia |
| Hunger-Free Airlines | Snickers | Mars China | BBDO China | MediaCom | China |
| Monty | Fox Cricket | Foxtel | Mindshare | Australia | |
| India’s Digital Locker | Paytm Gold | One97 Communications Pvt Ltd |
McCann Worldgroup India
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India | |
| Noon Assembly | Kwality Dairy | Kwality Limited |
McCann Worldgroup India
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India | |
| The world’s longest drive-through furniture catalog | IKEA | IKEA |
McCann Worldgroup India
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India | |
| From the Incredible in India to the Incredible in You | Incredible India | The Ministry of Tourism, The Government of India |
McCann Worldgroup India
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Global | |
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Purpose shortlist
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| Title | Brand | Parent | Lead agency / agencies | Contributing agency / agencies | Country |
| The Other Sanders | KFC | QSR Stores Sdn Bhd | Reprise | Universal McCann | Malaysia |
| Democratizing Mobility | Rexona | Unilever | Mindshare Indonesia | Grab, Google, Vice | Indonesia |
| Child Wellness Range | Nippon Paint | Nippon Paint (M) Sdn Bhd | Ensemble Worldwide | Entropia (M) Sdn Bhd | Malaysia |
| Making the Invisible Visible | Dettol | Reckitt Benckiser | McCann Worldgroup India | Impact Communications | India |
| India's Newest Matchmaker | Harpic | Reckitt Benckiser |
McCann Worldgroup India
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India | |
| The Adaptive Data Lighthouse | Lifebuoy | Hindustan Unilever Limited | Mindshare | India | |
| Take Back Your Time | Stayfree | Johnson & Johnson Pvt. Ltd. |
DDB Mudra Group
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India | |
| Project Free Period | Stayfree | Johnson & Johnson Pvt. Ltd. |
DDB Mudra Group
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India | |
| Pink Power | Inorbit Mall | K. Raheja Corporation |
DDB Mudra Group
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India | |
| Less Screen Time, More Play Time | OMO | Unilever | Mindshare Vietnam | Lowe, Biz-Eyes, Pokkt, Google | Vietnam |
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Social shortlist
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| Title | Brand | Parent | Lead agency / agencies | Contributing agency / agencies | Country |
| Why Gamble With Your Holiday? | Singapore Tourism Board | Singapore Tourism Board | TBWA\Singapore | Zenith Singapore | Singapore |
| The Burger Wars | KFC | QSR Stores Sdn Bhd | Reprise | Naga DDB Tribal, Universal McCann | Malaysia |
| FitMe Squad | Maybelline | L'Oréal Malaysia Sdn Bhd |
Ensemble Worldwide
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Malaysia | |
| Nature's Tastiest Experiment | Knorr | Unilever | PHD Taiwan | Dentsu One, Omnicom Media Group | Taiwan |
| Learning the real language of trust | Johnson's Baby | Johnson & Johnson |
DDB Mudra Group
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India | |
| The Mud Soldier | Flanders Fields 14-18 | Visit Flanders | Ogilvy SocialLab |
Europe, North America, Australia
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