Staff Reporters
Oct 28, 2014

Scary movies: The 15 most-shared frightening ads of all time

With Halloween nearly upon us, we present a list of the most-shared scary ads, according to Unruly.

This Snickers ad isn't as terrifying as it looks (see below)
This Snickers ad isn't as terrifying as it looks (see below)

Unruly and Campaign Asia-Pacific sister publication Marketing compiled this ranking on the basis of the number of all-time shares, but they admit that the selection is also "slightly subjective" because "otherwise there would have been a few too many zombies, and as much as we love the undead, they can get a bit tedious with all that moaning and shuffling".

Please note that this is not a list of Halloween ads, just scary ads. And some are inadvertently rather than intentionally creepy (step forward Ronald McDonald with a tray stuck to his head). Others are gory and a couple are just downright grim.

You have been warned.

By the way, although people in Asia are getting into the Halloween spirit a bit more each year, we haven't seen that many spooky APAC ads this year (please alert us on Twitter @CampaignAsia or Facebook if you see any good ones). But here's a couple we've covered this year—both from the frightening people at BBH Asia Pacific—plus some relics from the Campaign Asia-Pacific crypt:

 

Now onto the Unruly list (insert evil laughter here).

1. Carrie - Telekinetic Coffee Shop Surprise

2,355,137 shares

2. LG - So Real, it’s Scary
590,309 shares

3. Dead Island - Official Announcement Trailer
541,452 shares

4. Dirt Devil - The Exorcist
329,968 shares

5. Snickers - Halloween Grocery Store Lady
145,557 shares

6. Remco - Baby Laugh-a-lot
94,763 shares

7. Phones4u - Little Girl
52,138 shares

8. Autoway - Scary Japanese ad
35,455 shares

9. Axe - Hot Girl vs Zombie
34,186 shares

10. K-fee - Ghost Car
31,220 shares

11. PlayStation 3 - Baby
22,808 shares

12. Call of Duty: Black Ops - Zombie Labs Rezurrection
21,714 shares

13. McDonald’s - Ronald McDonald’s ad debut
12,847 shares

14. Metz - Judderman
11,138 shares

15. Mini USA - Ahhhhhhhh!
4,969 shares


 

Source:
Brand Republic

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