Raghu Bhat and Manish Bhatt, founder-directors of Scarecrow Communications, have prior experience handling the Religare brand during a two-and-a-half-year stint at Contract Advertising, where they handled the account for Aegon Religare Life Insurance.
The agency has already won two prior pitches for this client including the Religare Macquarie account in February and Religare Arts Initiative in July.
Religare is a global financial services group with a presence across Asia, Africa, Middle East, Europe and the Americas. In India, Religare’s largest market, the group offers a wide array of products and services ranging from insurance, asset management, broking and lending solutions to investment banking and wealth management
Scarecrow Communications is a full-service agency that was launched in February this year.
Ogilvy India continues to handle Religare's corporate communications, loan and asset management advertising business.
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