Asiya Bakht
Sep 28, 2009

Saxo Capital Markets appoints Profero to digital account

SINGAPORE - Saxo Capital Markets has hired Profero as its digital agency-of-record.

Saxo Capital Markets appoints Profero to digital account
Profero will be responsible for the financial services firm's Asia-Pacific online media and search marketing needs.

“Coming this far with a partner such as Saxo Capital Markets reinforces our belief that we only create value when we understand our clients' business properly, enabling us to offer solutions that contribute to their bottom-line,” said John Ng (pictured), managing director of Profero.

"The digital space is moving in leaps and bounds, and although our category is not necessarily a front-runner in adopting technologies, this is no fault of our own as we are in a heavily regulated industry. In selecting Profero, we hope to move our digital strategy to the next level," added Mae Wong, Asia-Pacific regional marketing manager, Saxo Capital Markets.

Saxo Capital Markets selected Grayling Asia to handle its regional public relations retainer in 2007.

 

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