Along with Steven Yu, creative director at Saatchi & Saatchi X, she will lead the Guangzhou-based team for P&G's shopper marketing and retail activation unit.
Christmann (pictured) brings more than 18 years of experience from the FMCG, automotive and consumer-electronics industries.
She graduated from Braunschweig University of Art with a degree in graphic design and joined BBDO Dusseldorf in 2001. During her tenure at BBDO, she worked on assignments for Mars, Braun, E-Plus, Mitsubishi and Hankook.
Later in her career, at German boutique agency Die Gefaehrten in Cologne, she helped establish that agency's creative department, winning clients such as Sara Lee, Philips, Toshiba, Barilla and Nokia.
Backing this addition to Saatchi & Saatchi X, Michael Tan, the agency's Asia-Pacific managing director said, “Elke’s mature, strategic approach with her creative flair will bring an extra dimension to the outstanding shopper marketing work here in Guangzhou".
The role of shopper marketing in P&G's communications mix builds on the philosophy that all marketing ideas are expected to start at store levels and then be planned back through other channels.