Staff Reporters
May 23, 2019

S4M launches new ad format

New tool allows advertisers to include multiple store locations for their product.

S4M launches new ad format

Adtech platform S4M has launched a new ad format, Multi-Store DCO, which allows advertisers to display multiple store locations within their ad that are based on a consumer’s real-time proximity.

Combining brand product content with a dynamic creative optimisation feature, the format allows advertisers to grow brand awareness and drive purchase intent by showing consumers exactly which stores near them are selling the advertised product. The stores displayed are ranked by their proximity to the consumer.

User can then click on the store they want to visit, and the ad transfers directly to the smartphone’s map application to provide directions.

S4M said in a statement that Multi-Store DCO both grows awareness for an advertiser’s product and promotes a localised selection of brand-owned stores, offering the hyper-personalised content and service consumers demand.

This article is filed under Tech Talk: A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.

 

Related Articles

Just Published

3 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

4 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

4 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

4 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.