Staff Reporters
May 23, 2019

S4M launches new ad format

New tool allows advertisers to include multiple store locations for their product.

Adtech platform S4M has launched a new ad format, Multi-Store DCO, which allows advertisers to display multiple store locations within their ad that are based on a consumer’s real-time proximity.

Combining brand product content with a dynamic creative optimisation feature, the format allows advertisers to grow brand awareness and drive purchase intent by showing consumers exactly which stores near them are selling the advertised product. The stores displayed are ranked by their proximity to...

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