Staff Reporters
May 23, 2019

S4M launches new ad format

New tool allows advertisers to include multiple store locations for their product.

S4M launches new ad format

Adtech platform S4M has launched a new ad format, Multi-Store DCO, which allows advertisers to display multiple store locations within their ad that are based on a consumer’s real-time proximity.

Combining brand product content with a dynamic creative optimisation feature, the format allows advertisers to grow brand awareness and drive purchase intent by showing consumers exactly which stores near them are selling the advertised product. The stores displayed are ranked by their proximity to the consumer.

User can then click on the store they want to visit, and the ad transfers directly to the smartphone’s map application to provide directions.

S4M said in a statement that Multi-Store DCO both grows awareness for an advertiser’s product and promotes a localised selection of brand-owned stores, offering the hyper-personalised content and service consumers demand.

This article is filed under Tech Talk: A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.


Related Articles

Just Published

10 hours ago

DAN's results drag Dentsu numbers down, Asia the ...

Quarterly revenue falls 18% and operating profit plunges 39.2%, although the company says cost cuts announced in December have begun to have an impact.

15 hours ago

Men on black: ADNA's leadership picture ignites ...

Former BBH Chair Cindy Gallop has led the censure of the agency's imagery.

15 hours ago

ByteDance reportedly in talks with Reliance Jio to ...

India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.