Jane Leung
Nov 2, 2010

Royal Enfield Thunderbird inspires Indian men to leave home and find love

Royal Enfield has tasked Wieden+Kennedy Delhi to inspire men in India to leave home and take charge of their independence to attract the attention of the fairer sex.

Royal Enfield Thunderbird inspires Indian men to leave home and find love

The creative idea for the campaign is based on the insight that many young men in India stay at home for too long and live off their parents. 

Creative agency Wieden+Kennedy Delhi has developed a print campaign titled ‘Leave home’ to inspire 18 to 25 year-old Indian men to find independence and ride out into a new life on a Royal Enfield Thunderbird.

A print design presents a case study titled 'The home boy syndrome: Living with one’s parents and its impact on relationships with the opposite sex'. The ad features graphs charting the social habits of male ‘hermits’. The other two executions include a 'Screenshot' design that imitates online forum and a comic strip titled 'Hero story'.

Royal Enfield launched in India during the 1990s after Enfield of India bought the rights to establish the Royal Enfield brand from the UK. It is the oldest motorcycle brand in the world.

 

 



Credits:
Project Leave home
Client Royal Enfield
Creative agency Wieden+Kennedy Delhi
Chief creative officer V Sunil
Art director Daniel Berkowitz
Copywriter Nirmal Pulickal
Exposure Print

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Parsing the gap: Agencies grapple with pay ...

Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.

8 hours ago

Spikes Asia announces Innovation Spikes 2024 shortlist

This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.

9 hours ago

Women to Watch Greater China 2024: Felicia Hartono, ...

A creative and dynamic leader, Hartono leads with flair and innovation to set new standards for client engagement.

9 hours ago

Ten questions with Ingrid Verschuren: Head of Data ...

As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.