Staff Reporters
Nov 8, 2019

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

As Singles Day approaches, brand marketers in China are undoubtedly enduring sleepless nights as critical e-commerce campaigns roll out across China's digital networks.

Given China's high social media penetration rates and the rise of casual shopping, brand social commerce initiatives have become more crucial than ever before.

So on the eve of the big event, WPP China has released an in-depth report looking at the impact and best practices of China's social...

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