Eugene Yap
Aug 31, 2016

Riding the next wave in social

Eugene Yap at Iris Concise believes the social channel is evolving at a faster pace than many marketers realise and the next wave is about to hit.

Eugene Yap

This year marks the first year that growth in active social media users eclipsed growth in active Internet users. More significantly, active mobile social users grew by 17 percent in 2015 to reach 1.97 billion, meaning that every 1 in 4 people on the planet is using social media on their phones. 

Marketers across the world have taken note, and in 2015 alone advertisers worldwide spent US$24 billion on paid media to reach...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Amazon becomes first to pass $200bn brand valuation
Premium
3 minutes ago

Amazon becomes first to pass $200bn brand valuation

Tech giant is world's most valuable brand for third year running.

Premium
AI cricket commentator wins grand prix for Mindshare Sydney in Warc Media Awards
Premium
13 hours ago

AI cricket commentator wins grand prix for ...

The agency's work for Foxtel takes the top prize in the awards for effective use of technology; PHD Hong Kong, PHD China, Mindshare China and OMD Singapore also earned recognition.

Premium
Airbnb China inverts CNY travel tradition in 'Fu'
Premium
18 hours ago

Airbnb China inverts CNY travel tradition in 'Fu'

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

Premium
AIA shows Malaysia the 'Ong-ly way' to prosper
Premium
19 hours ago

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.