Eugene Yap

Apr 23, 2018

Do we still need regional marketing teams?

Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?

May 31, 2017

Rise of the polymath marketer

Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.

Aug 31, 2016

Riding the next wave in social

Eugene Yap at Iris Concise believes the social channel is evolving at a faster pace than many marketers realise and the next wave is about to hit.