Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?
Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.
Eugene Yap at Iris Concise believes the social channel is evolving at a faster pace than many marketers realise and the next wave is about to hit.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins