Eugene Yap
May 31, 2017

Rise of the polymath marketer

Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.

Eugene Yap

Several nights ago, over beer and tempura with the team, the discussion inevitably turned towards the challenge of hiring a great marketing analyst. 

We have been interviewing for months and have seen scores of candidates, but something just did not click. Candidates with great technical skills struggled to pull together business insights, and commercially minded ones lacked rigour and structure in their analysis. 

Interestingly, I see a similar dynamic playing...

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