Jingjing Ma
Jun 27, 2019

Retailers should refocus on experiential retail amid uncertainties: PwC

The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.

More Chinese retailers are moving to integrate experience-driven retail and adopt unconventional retail tactics like 'coopetition' cooperation with competitors amid uncertainties and slowing economic growth, according to a new report from PwC.

“As consumer sentiments and the actual consumption expenditures are dragged down by the prolonged US-China trade war and its ripple effects on financial markets, we estimate Hong Kong’s retail sales to drop by 5% to HK$460 billion US...

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