Attracted by the spending power and consumption habits of young consumers, the 10 organisations will commit resources to explore the potential of the youth market. The marketing alliance, called 'Young People Matter!', includes organisations both inside and outside the industry. They include:
- Renren (social networking service)
- AdMaster (third-party institution providing advertising monitoring and research)
- AIESEC (student-run organisation providing leadership training and internship opportunities)
- Anomaly (multi-disciplinary marketing communications agency)
- Adquan (advertising trade publication)
- Beijing Commons (volunteer-driven organisation)
- OneShow (advertising design competition for students)
- Youthology (research firm specialising in China youth insight)
- TEDx (community that organises TED-style talks)
- SocialBeta (social research agency that aims to become a Chinese version of Mashable),
- 56.com (user-generated content video-sharing website)
This is the first such alliance in China, as well as in Asia. This summer, it will be launching a series of marketing events to benefit brands, agencies, media outlets and research institutions that are youth-orientated.
It will also publish joint research reports on Chinese youths, conduct training forums about marketing to youths, and organise business-creativity awards that will be voted only by youths.