Jenny Chan 陳詠欣
Apr 17, 2014

Renren gathers 10 organisations to set up youth-marketing alliance in China

BEIJING – Ten organisations, including social-networking site Renren and a variety of agency, media and research outfits, have entered into a marketing alliance for the development and optimisation of youth-marketing strategies.

Renren gathers 10 organisations to set up youth-marketing alliance in China

Attracted by the spending power and consumption habits of young consumers, the 10 organisations will commit resources to explore the potential of the youth market. The marketing alliance, called 'Young People Matter!', includes organisations both inside and outside the industry. They include:

  • Renren (social networking service)
  • AdMaster (third-party institution providing advertising monitoring and research)
  • AIESEC (student-run organisation providing leadership training and internship opportunities)
  • Anomaly (multi-disciplinary marketing communications agency)
  • Adquan (advertising trade publication)
  • Beijing Commons (volunteer-driven organisation)
  • OneShow (advertising design competition for students)
  • Youthology (research firm specialising in China youth insight)
  • TEDx (community that organises TED-style talks)
  • SocialBeta (social research agency that aims to become a Chinese version of Mashable),
  • 56.com (user-generated content video-sharing website)

This is the first such alliance in China, as well as in Asia. This summer, it will be launching a series of marketing events to benefit brands, agencies, media outlets and research institutions that are youth-orientated.

It will also publish joint research reports on Chinese youths, conduct training forums about marketing to youths, and organise business-creativity awards that will be voted only by youths.

Related Articles

Just Published

10 hours ago

Move and win roundup: Week of July 4, 2022

Developments from MullenLowe Singapore, Alley Group in ANZ and VMLY&R Malaysia.

11 hours ago

Covid taught us how to build human-first workplaces

The pandemic accelerated conversations and real action around work-life balance; mental health and wellness; and leadership and culture, says the deputy managing director at Redhill.

11 hours ago

One size does not fit all when selecting China ...

SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.

12 hours ago

Tech MVP 2022: Tomy Chan, Publicis Groupe

MOST VALUABLE PROFESSIONAL: As head of tech for Publicis Groupe, China, Chan has shown strong vision and leadership in product design, development and application to achieve remarkable results.