youth

Oct 27, 2020

Instead of blaming young people for Covid, engage with them

'If you want to know how to change the behaviour of a group of people, co-create it with that group.'

Oct 26, 2020

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Sep 2, 2020

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Apr 27, 2017

Once infamous shut-ins, Japanese youth are finally sharing quarters

An influential minority now lives in shared accommodations.

Nov 28, 2016

Marketing to Japan's insecure generation

Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.

Jul 24, 2015

'You can, you up': Words of warning for marketers courting China's millennials

BEIJING - 'You can, you up', a curious Chinglish catchphrase uttered frequently by millennials in China, carries a warning for older marketers targeting the youth segment, participants at a youth-marketing conference here this week heard.