'If you want to know how to change the behaviour of a group of people, co-create it with that group.'
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
An influential minority now lives in shared accommodations.
Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.
BEIJING - 'You can, you up', a curious Chinglish catchphrase uttered frequently by millennials in China, carries a warning for older marketers targeting the youth segment, participants at a youth-marketing conference here this week heard.
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