youth
Why do luxury brands misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before.
APAC Gen Zs feel more empowered to change brands for good
McCann study also shows Malaysian and Indonesian Gen Zs are more often looking for the next cool thing, Korean Gen Zs feel the least pressured to be constantly busy, and Chinese youth would pay most for a brand that supports shared issues and values.
Instead of blaming young people for Covid, engage with them
'If you want to know how to change the behaviour of a group of people, co-create it with that group.'
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Tackling ageism needs to move up adland’s agenda
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
Once infamous shut-ins, Japanese youth are finally sharing quarters
An influential minority now lives in shared accommodations.
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