youth
Reframing how we talk about generations and youth culture
The use of generational labels makes less sense in the modern era.
How Tencent is building an ecosystem for marketing, engagement, and sales on Weixin
Weixin, a popular app from Tencent, offers an unparalleled suite of services for consumers and is a great aggregator of audiences for marketing companies that are serious about China.
Tinder India captures the mind of the fickle-minded youth
Watch the film conceptualised by Lowe Lintas here
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Chinese social platforms are more child-safe than their Western counterparts: report
The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.
Why do luxury brands misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before.
APAC Gen Zs feel more empowered to change brands for good
McCann study also shows Malaysian and Indonesian Gen Zs are more often looking for the next cool thing, Korean Gen Zs feel the least pressured to be constantly busy, and Chinese youth would pay most for a brand that supports shared issues and values.
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