Jessica Goodfellow
Aug 12, 2019

Q&A: AKQA's Sam Sterling on how she plans to bring China and Japan closer together

Sam Sterling believes China and Japan can be stronger together than apart, despite their cultural and commercial differences

Sam Sterling has today 12 August been handed responsibility for overseeing AKQA's Japan office, in addition to her role managing the agency in China. As Asia Pacific's two largest markets markets that are culturally and commercially so vastly different from each other it is rare to have them overseen by one person.

It’s definitely a sizeable remit, but I am excited about the opportunity, she says in an interview with Campaign. Sterling,...

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