Running across out of home, print, point-of-sale and online, the campaign aims to introduce Puma Time watches into Hong Kong’s highly competitive market, by positioning the watch as a lifestyle brand rather than a sporting brand.
Puma Time watches launch HK campaign
HONG KONG - Fashion watch range Puma Time has launched an advertising campaign, designed in-house by licensee EganaGoldpfeil Group, which also handled media planning and buying.
