Unknown Unknown
Mar 9, 2011

Publicis Thailand scoops Gudang Garam's Surya 16

BANGKOK - Publicis Thailand has picked up Indonesian cigarette manufacturer Gudang Garam's flagship brand Surya 16 following a competitive pitch.

Surya 16 is Gudang Garam's most popular cigarette brand
Surya 16 is Gudang Garam's most popular cigarette brand

The eight-agency pitch involved JWT, Ogilvy, Advantage, AdCentric, Coleman Handoko and incumbent McCann Erickson.

Gudang Garam is one of the leading cigarette manufacturers, well known as a high quality kretek cigarette producer, and Surya 16 is the most successful filter cigarette in its class. Business is valued at up to US$18 million.

"After reviewing all of the proposals carefully, we have decided to choose Publicis Thailand as our creative agency/ marketing partner for Surya 16," said Pongky Puranto, Surya 16 brand manager.

"The judgment was based on the proposed strategy and creative communications and we also believe that Publicis can help us strengthen and sharpen our Surya 16 communications in the longer run."

"It's a truly exciting win," said Publicis CEO Mark Ingrouille. "Our team has been flying up and down to Jakarta regularly recently and the win includes input from both our Bangkok and Jakarta offices. A huge thanks to the client and a big thanks to Somyot Chairat, our managing director in Bangkok who lead this pitch - and to Matt Wiggers who heads our Jakarta office."


Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.