Emily Tan
May 13, 2016

Publicis Media China names leads for four agency brands

SHANGHAI - Following Publicis Media's April appointments of its Asia-Pacific market heads, Bertilla Teo, newly named Greater China CEO, is the first to name leads for the the group's four agency brands under her purview.

CW from top left: Lim, Lai, Shih, Nemani
CW from top left: Lim, Lai, Shih, Nemani
Reporting to Teo, the newly appointed four agency brand heads are:
  • Sapna Nemani, CEO, Starcom (formerly chief strategy officer, Starcom Mediavest Group China)
  • Siew Ping Lim, CEO, Zenith and local business growth, Publicis Media (formerly CEO of ZenithOptimedia group)
  • Scarlett Shih, CEO, MediaVest Spark (formerly MD of Starcom Mediavest Beijing and Taiwan)
  • Sandy Lai, CEO, OptiMedia Blue 449 (formerly MD of Zenith Shanghai)
These leaders focus on client management, product excellence, brand differentiation and culture development and revenue generation. 

Global practices
Also as part of the new global strategy, Publicis Media China has also named heads of nine business practices to be shared and centralised across the group. While most of these practices already existed, two new ones have been introduced: technology and operations, and innovation and partnerships. 
The leads for the nine practices, who will report jointly to Teo and newly named Publicis Media COO, Mykim Chikli, are:
  • David Chen, managing director, data, technology and innovation
  • Silvia Goh, chief content officer, content
  • Dylan He, CEO, Publicis Media Exchange (PMX)
  • Mathias Chaillou, CEO, performance / chief integration officer, Publicis Media
  • Shann Biglione, chief strategy officer, business transformation
  • Chris Maier, managing director, analytics, research and insight
  • Krys Piotrowski, general manager, business development and communications
  • Vivian Zhu, chief digital & innovation officer, innovation and partnerships
  • Benny Lam, managing director, technology and operations

Centralised operations

With the media agency brands newly centralised under Publicis Media, Teo has also appointed the group's leaders of talent and finance. These leads are:
  • Janice Foo, chief talent officer, Greater China (formerly chief talent officer of Asia-Pacific for ZenithOptimedia)
  • Virginia Ou, chief financial officer, China (formerly CFO of Starcom MediaVest Group China)
  • SengChyi Pang, chief commercial officer, Greater China / CFO, Taiwan (formerly CFO for ZenithOptimedia Greater China)
“We firmly believe that this new structure will bring simplicity and better integration so that we can achieve more together, ultimately bringing benefit to all our clients," said Teo. “Mykim and I have full confidence in this team.”
When asked to comment about the gender-balance of her team, Teo said, "“We’ve put together the strongest team for the leadership of Publicis Media – and yes, it so happens there are more women than men. I believe this is a testament of how far we have come as an industry and for Publicis Media Greater China, we can proudly say that women are holding half the sky!”
This article was updated on May 16 to include Teo's last comment

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