Staff Reporters
Jun 9, 2011

Publicis HK extends SCA partnership to Tena launch

HONG KONG - Publicis Hong Kong has been appointed to handle the launch of incontinence care brand Tena under SCA in Hong Kong.

Tena covers all aspects of incontinence care.
Tena covers all aspects of incontinence care.

Publicis Hong Kong has a long history with SCA, having worked on its Tempo brand since 2007.

According to SCA marketing manager Aileen Ho, Tena is the global leader in the growing incontinence care market.

"Given the strong track record of Publicis Hong Kong in both consumer insight and integrated creativity, we decided to award this brand to them," said Ho.

According to recent Millward Brown research, one of out three local women over 50 suffers from incontinence. Tena covers all aspects of incontinence care.

"We have built brand success for Tempo through category leadership, and now we are entrusted to drive brand growth for Tena,” commented Sue McCusker, GM of Publicis Hong Kong.

 

Source:
Campaign China

Related Articles

Just Published

8 hours ago

A billion new online shoppers entering the market: ...

New study conducted across eight emerging markets represents a massive opportunity for digital commerce and marketers alike, highlighting the need to fast-track digital-first models.

8 hours ago

Alibaba to split into six units, each to pursue ...

The shake-up comes a day after founder Jack Ma made a rare public appearance in China.

11 hours ago

Advertising analysis shows Twitter is cashing in on ...

A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.

12 hours ago

Coca-Cola launches food donation program for Ramadan

The New York campaign aims to provide meals to those who lack access to food for Iftar.