Staff Reporters
Jun 9, 2011

Publicis HK extends SCA partnership to Tena launch

HONG KONG - Publicis Hong Kong has been appointed to handle the launch of incontinence care brand Tena under SCA in Hong Kong.

Tena covers all aspects of incontinence care.
Tena covers all aspects of incontinence care.

Publicis Hong Kong has a long history with SCA, having worked on its Tempo brand since 2007.

According to SCA marketing manager Aileen Ho, Tena is the global leader in the growing incontinence care market.

"Given the strong track record of Publicis Hong Kong in both consumer insight and integrated creativity, we decided to award this brand to them," said Ho.

According to recent Millward Brown research, one of out three local women over 50 suffers from incontinence. Tena covers all aspects of incontinence care.

"We have built brand success for Tempo through category leadership, and now we are entrusted to drive brand growth for Tena,” commented Sue McCusker, GM of Publicis Hong Kong.

 

Source:
Campaign China

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