publicis hong kong

Sep 20, 2023

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

Jun 11, 2013

CASE STUDY: How Tempo romanticised toilet paper

HONG KONG - This is a case about the launch of a toilet paper in a saturated and mature market and the straightforward but creative campaign that helped it seize market share from its established competitor.

Aug 1, 2012

Publicis helps ICAC raise awareness with lighthearted campaign

HONG KONG - With the upcoming Legislative Council elections this September, Publicis has drawn on an analogy—a hilariously bad singer winning a singing competition by bribing its audience—to help the Independent Commission Against Corruption (ICAC) urge Hong Kong citizens to support free and fair elections.

Jul 19, 2011

AXA rolls out extensive 'rebranding campaign' for Hong Kong

HONG KONG - Financial services provider AXA has rolled out an extensive new integrated advertising campaign. The TVC debuted on TVB Jade last night, focusing on the hopes and desires of Hong Kong people in relation to finance and their future.

Jun 30, 2011

Publicis Hong Kong wins Duracell Taiwan creative account

HONG KONG - Publicis Hong Kong has been awarded the creative duties for Duracell, a Procter & Gamble brand, in the Taiwan market.

Jun 9, 2011

Publicis HK extends SCA partnership to Tena launch

HONG KONG - Publicis Hong Kong has been appointed to handle the launch of incontinence care brand Tena under SCA in Hong Kong.