publicis hong kong
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
CASE STUDY: How Tempo romanticised toilet paper
HONG KONG - This is a case about the launch of a toilet paper in a saturated and mature market and the straightforward but creative campaign that helped it seize market share from its established competitor.
Publicis helps ICAC raise awareness with lighthearted campaign
HONG KONG - With the upcoming Legislative Council elections this September, Publicis has drawn on an analogy—a hilariously bad singer winning a singing competition by bribing its audience—to help the Independent Commission Against Corruption (ICAC) urge Hong Kong citizens to support free and fair elections.
AXA rolls out extensive 'rebranding campaign' for Hong Kong
HONG KONG - Financial services provider AXA has rolled out an extensive new integrated advertising campaign. The TVC debuted on TVB Jade last night, focusing on the hopes and desires of Hong Kong people in relation to finance and their future.
Publicis Hong Kong wins Duracell Taiwan creative account
HONG KONG - Publicis Hong Kong has been awarded the creative duties for Duracell, a Procter & Gamble brand, in the Taiwan market.
Publicis HK extends SCA partnership to Tena launch
HONG KONG - Publicis Hong Kong has been appointed to handle the launch of incontinence care brand Tena under SCA in Hong Kong.
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