Staff
May 27, 2019

"Programmatic is about effectiveness, not efficiencies" - FreakOut's Narayan Murthy Ivaturi

FreakOut’s Global COO, Adtech Business, on the future of programmatic video advertising

PARTNER CONTENT

Programmatic ad spend is proliferating.

Advertisers will spend US$ 84 billion programmatically in 2019, up from US$70 billion in 2018, representing 62% of digital media ad, according to Zenith’s Programmatic Marketing Forecasts.
While US is still the biggest programmatic market, APAC is on the rise, in part bolstered...

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