David Blecken
Mar 5, 2018

Printed sushi & super jumping suits: Japan at SXSW

Dentsu and Hakuhodo are among the major Japanese companies stepping up their presence at the festival this year.

Dentsu envisages sending printable food data around the world and beyond.

Japanese brands and agencies are upping their presence at SXSW in an apparent aim to raise their international positioning as innovators.

In a relatively down-to-earth example, Yamaha will present an example of AI applied to music. Developed with Hakuhodo i-Studio, the installation, entitled Duet with Yoo’, uses technology to create an AI partner to complement a musician on the piano.

The software provides real-time analysis of the musician’s performance and creates...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What happened behind the scenes of the Dolce & Gabbana China fiasco
Premium
1 hour ago

What happened behind the scenes of the Dolce & ...

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

Premium
Getting ready for the multi-hub club
Premium
2 hours ago

Getting ready for the multi-hub club

Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…

Premium
New Kellogg's ad serialises Aussies' silly cereal styles
Premium
2 hours ago

New Kellogg's ad serialises Aussies' silly cereal ...

The campaign by J. Walter Thompson Sydney is a reality TV-style take on people's different breakfast habits.

Premium
Microsoft's Ian Thomas joins Publicis Spine as data chief
Premium
3 hours ago

Microsoft's Ian Thomas joins Publicis Spine as data ...

Publicis Groupe officially launched its data and technology division at the end of 2017.