David Blecken
Mar 5, 2018

Printed sushi & super jumping suits: Japan at SXSW

Dentsu and Hakuhodo are among the major Japanese companies stepping up their presence at the festival this year.

Dentsu envisages sending printable food data around the world and beyond.

Japanese brands and agencies are upping their presence at SXSW in an apparent aim to raise their international positioning as innovators.

In a relatively down-to-earth example, Yamaha will present an example of AI applied to music. Developed with Hakuhodo i-Studio, the installation, entitled Duet with Yoo’, uses technology to create an AI partner to complement a musician on the piano.

The software provides real-time analysis of the musician’s performance and creates...

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