Staff Reporters
Sep 10, 2014

Presenting the industry's most-admired companies and people

Campaign Asia-Pacific is proud to present its inaugural Most Admired Companies Report, based on an exclusive survey of professionals across the industry.

The marketing industry names the people and organisations it looks up to
The marketing industry names the people and organisations it looks up to

We may all already have a good sense of the companies that people in the industry look up to. But we wanted to be able to assess that sentiment in a more scientific way.

To do this, we invited professionals from across the industry—agencies, brands and media companies—to tell us unprompted which organisations and individuals they see in an especially positive light (aside from their own).

We've compiled all the results into a microsite we hope you'll enjoy browsing and sharing. There you'll find a five sets of rankings: clients, media companies, agencies, agency leaders and creatives.

In addition, for each company, you'll find a breakdown (example below) of how respondents rated that company across key characteristics including innovation, company culture, management and talent development. 

Without further ado, please explore:

www.campaignasia.com/mostadmired

 

 

Just Published

2 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

5 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

5 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

5 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.