We may all already have a good sense of the companies that people in the industry look up to. But we wanted to be able to assess that sentiment in a more scientific way.
To do this, we invited professionals from across the industry—agencies, brands and media companies—to tell us unprompted which organisations and individuals they see in an especially positive light (aside from their own).
We've compiled all the results into a microsite we hope you'll enjoy browsing and sharing. There you'll find a five sets of rankings: clients, media companies, agencies, agency leaders and creatives.
In addition, for each company, you'll find a breakdown (example below) of how respondents rated that company across key characteristics including innovation, company culture, management and talent development.
Without further ado, please explore: