Platinum Media wins NDTV Imagine media business

NEW DELHI - Platinum Media, the new media agency brand of Madison World, has won the media planning and buying business of the NDTV Imagine Group of channels.

Radhesh Uchil, general manager of Platinum Media in Bombay will head up the account. He will report to Basabdatta Chowdhuri, CEO of Platinum Media.

Sameer Nair, CEO, NDTV Imagine, “We are pleased to sign on Platinum Media as our Media AOR. We have complete faith in Sam and his team and believe that they will be able to partner us best in this growing and challenging environment”.

Sam Balsara, chairman and managing director of Madison World, added: “In today’s difficult commercial world it would take a lot more than astute media buying to make TV channels successful. I am confident that Platinum Media has what it takes to be a business partner of NDTV Imagine and help it succeed in the market place through innovation and creativity”.
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