PCMA is looking to partner with hospitality providers and destination organisations to support BEAM - its new data intelligence service.
The launch of BEAM - Business Events AnalyticsMetrics, was announced at this year’s IMEX, taking place in Frankfurt this week. Speaking to CEI at the show, Sherrif Karamat, president and CEO of PCMA, said the organisation was looking to engage with a number of partners across the various continents....
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