Kim Benjamin
May 23, 2019

PCMA rolls out data intelligence service

Those signed up to the service will pay an initial set-up fee alongside a 12-month rolling licence, with the cost based on the size of the CRM database.

Sherrif Karamat, president and CEO, PCMA

PCMA is looking to partner with hospitality providers and destination organisations to support BEAM - its new data intelligence service.

The launch of BEAM - Business Events AnalyticsMetrics, was announced at this year’s IMEX, taking place in Frankfurt this week. Speaking to CEI at the show, Sherrif Karamat, president and CEO of PCMA, said the organisation was looking to engage with a number of partners across the various continents.

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