Jiaqi Luo
Dec 3, 2018

Paying tribute to China: How western brands can avoid cultural insensitivity

Watching Dolce & Gabbana's blunder, some may infer that China’s new generations are hard to please. Not true, if you do it right.

The repercussions of Dolce Gabbana’s China blunder have been, so far, fierce. On November 23, DG published the founding duo’s apology on social media site Weibo for a reviled and racist ad campaign, yet many Chinese netizens viewed the apology as insincere. In the fashion brand’s homeland of Italy, mainstream media coverage about the event has consistently commented on the Chinese market as an increasingly challenging environment. Their hinted question is Why are China’s new generations so...

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