Jenny Chan 陳詠欣
Jan 7, 2016

Paul Lee departs TBWA Hakuhodo

BEIJING - Paul Lee, CEO of TBWA Hakuhodo China, has moved on after 14 years with TBWA, including 10 with the joint-venture agency he set up.

Paul Lee
Paul Lee

Lee has moved to Hong Kong, but his next move is unknown.

Lee set up TBWA Hakuhodo China, a 50-50 JV agency to manage the Nissan account, back in 2005, and led teams in Guangzhou and Beijing. Prior to that, he served as managing director for TBWA's Beijing office.

TBWA Hakuhodo was, and remains, completely separate from TBWA and Hakuhodo offices that already exist in China. The company will now be run by ex-CCO Derick Ho, who takes over Lee's position as CEO. 

In a farewell note obtained by Campaign Asia-Pacific, Lee said: "I have always been grateful that I had the opportunity to live and work in China during that particularly [sic] period of time when a dramatic change was taking place. As I remember the winter of 2001, when I first arrived in Beijing, it was impossible to imagine the extent and speed of change that had happened to the country."

Campaign has reached out to TBWA for more comment.


Related Articles

Just Published

6 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

7 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

7 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

7 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.