40 Under 40 2022: Nobuhiro Arai, TBWA Hakuhodo
Given the length, breadth and depth of his work and his capabilities as a leader, it is surprising that Arai is not even 40.
The star of this half-time basketball show is…. a cleaning equipment
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
What TBWA Hakuhodo's Kazoo Sato is looking for on the music jury at Cannes
CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.
40 Under 40 2020: Takahiro Hosoda, TBWA Hakuhodo
Believing in, practicing and teaching about disruption has made Takahiro Hosoda one of APAC’s most awarded creatives.
TBWA Hakuhodo makes viruses cute to help kids murder them
The agency cartoon-ifies six deadly pathogens in an effort to help kids understand the need for vigorous hand-washing.
'A woman’s happiness': Confronting a limiting concept in Japan
The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.
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