tbwa hakuhodo

Oct 27, 2022

The star of this half-time basketball show is…. a cleaning equipment

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

Jun 14, 2022

What TBWA Hakuhodo's Kazoo Sato is looking for on the music jury at Cannes

CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.

Nov 18, 2020

40 Under 40 2020: Takahiro Hosoda, TBWA Hakuhodo

Believing in, practicing and teaching about disruption has made Takahiro Hosoda one of APAC’s most awarded creatives.

Nov 12, 2020

TBWA Hakuhodo makes viruses cute to help kids murder them

The agency cartoon-ifies six deadly pathogens in an effort to help kids understand the need for vigorous hand-washing.

Mar 9, 2020

'A woman’s happiness': Confronting a limiting concept in Japan

The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.

Aug 22, 2019

Listen before you speak: an interpreter's advice to creatives

Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.