For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.
Believing in, practicing and teaching about disruption has made Takahiro Hosoda one of APAC’s most awarded creatives.
The agency cartoon-ifies six deadly pathogens in an effort to help kids understand the need for vigorous hand-washing.
The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.
Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.
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