TBWA Hakuhodo names new CEO and president

Effective April 1st, TBWA Hakuhodo has announced the appointment of Wataru Uchida as its new president and chief executive officer. He succeeds Akihiko Imai, who has held the position since October 2016.

Uchida, a veteran of the agency since 1992, has been an integral part of TBWA Hakuhodo's journey since its inception in 2006. Known for his prowess in integrating digital innovation with traditional marketing strategies, Uchida brings a wealth of experience to his new role.

In a press statement regarding his appointment, Uchida talks about the agency's commitment to innovation and societal impact, stating, "In this era of rapid change, where the role of advertising and AI’s influence is hotly debated, we see an opportunity not just to adapt but to lead with joy. Our creativity, powered by the Disruption methodology, is far from reaching its limit."

Chris Iki, the agency's chief operating officer, expressed confidence in Uchida's leadership, highlighting his deep understanding of the agency's culture and visionary approach.

Under Uchida's leadership, TBWA Hakuhodo aims to continue inspiring and transcending conventional boundaries, focusing on generating groundbreaking ideas and fostering meaningful social change.

The appointment comes amidst the agency's enhanced focus on creating an equitable gender balance in leadership roles, recognising the importance of diversity in today's business landscape.