David Blecken
4 days ago

Pantene and Dove continue to benefit from addressing social issues

The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.

A screenshot from recent work by Pantene that highlighted discrimination based on hair colour in the Japanese school system

CATEGORY ANALYSIS HOUSEHOLD AND PERSONAL CARE

While there wasn’t a great deal of movement to report in the shampoo and shower gelsoap categories in Asia’s Top 1000 Brands, the continued dominance of PG's Pantene and Unilever's Dove respectively show that their bold positioning has life in it yet.

Both brands have made a point in recent years of supporting those who are vulnerable and, where relevant, pushing...

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