CATEGORY ANALYSIS HOUSEHOLD AND PERSONAL CARE
While there wasn’t a great deal of movement to report in the shampoo and shower gelsoap categories in Asia’s Top 1000 Brands, the continued dominance of PG's Pantene and Unilever's Dove respectively show that their bold positioning has life in it yet.
Both brands have made a point in recent years of supporting those who are vulnerable and, where relevant, pushing...
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