Destination and event-management company Pacific World has joined forces with Singapore-based food experience company NoshTrekker to design bespoke itineraries and events based around local cuisine.
NoshTrekker is an outfit that offers in-home dining experiences that connect guests to the people behind some of Singapore’s long-standing food traditions.
“We definitely see more corporates looking to include unique cultural food experiences into their events and programs,” said Sarah Tan, brand director at NoshTrekker. “We also find that clients are interested in more than just private dining, they want attentive quality service and an engaging, multi-sensory story.”
In the age of experiential events, Tan added that people are generally more drawn to context than they are cuisine.
“It is how someone presents the food and makes it meaningful that tends to make a client select one experience over another,” Tan said.
This ties in to Pacific World’s mission to drive emotional engagement by way of food, given that more clients are “craving unique, immersive experiences where they can engage with the destination’s culture and traditions”, she added.
Clients can also opt for Signature Experiences should they want to sit down to a multi-course meal in a unique location, or engage in conversation about history, art, culture, or wellness with experienced hosts.