Oct 25, 2018

Cathay Pacific announces huge data breach

Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.

Mar 28, 2018

McCann on notice as Cathay Pacific calls wide-ranging pitch

The pitch is a key part of Cathay's three-year turnaround strategy that demands a transformation of its marketing approach.

Mar 13, 2018

Pacific World serves up local food experiences with new partnership

The events company's partnership with NoshTrekker caters to demand for hyper-localised food experiences.

Jan 20, 2015

Cathay Pacific unveils global ‘Life well travelled’ campaign

HONG KONG - After working to refine its design, product and experience, Cathay Pacific today launches a global campaign by McCann Worldgroup that seeks to communicate a more 'expansive' position in the market.

Jan 7, 2015

The agency refining Cathay Pacific's branding, from physical to digital

HONG KONG – From lounge to in-flight service, Eight Partnership recently worked to breathe fresh life into Cathay Pacific’s customer-facing elements. Chris Fjelddahl, co-founder of Eight, talks to Campaign Asia-Pacific about the firm’s calling in property asset branding and why brands should pay more attention to this important aspect of customer experience.

Sep 11, 2013

Tricia Weener replaces Rose Leng at HSBC Asia Pacific

HONG KONG - Tricia Weener (pictured) has relocated from the United Kingdom to lead marketing campaign strategies and communications activities for HSBC's Asia Pacific commercial banking business.