Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.
The pitch is a key part of Cathay's three-year turnaround strategy that demands a transformation of its marketing approach.
The events company's partnership with NoshTrekker caters to demand for hyper-localised food experiences.
HONG KONG - After working to refine its design, product and experience, Cathay Pacific today launches a global campaign by McCann Worldgroup that seeks to communicate a more 'expansive' position in the market.
HONG KONG – From lounge to in-flight service, Eight Partnership recently worked to breathe fresh life into Cathay Pacific’s customer-facing elements. Chris Fjelddahl, co-founder of Eight, talks to Campaign Asia-Pacific about the firm’s calling in property asset branding and why brands should pay more attention to this important aspect of customer experience.
HONG KONG - Tricia Weener (pictured) has relocated from the United Kingdom to lead marketing campaign strategies and communications activities for HSBC's Asia Pacific commercial banking business.
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