Weener, who's been in her new job for a week, replaces Rose Leng, who left the bank after more than eight years for a career change.
Prior to coming to Hong Kong, Weener was the global head of marcomms and campaign strategy at HSBC UK, a post she held since October 2011.
Weener joined HSBC in August 2009 and led the development and implementation of HSBC's CMB marketing and propositions strategy for Continental Europe, covering 17 countries.
Before joining HSBC, Weener founded an independent marketing and communications agency, Intelligent Marketing, working with a number of blue-chip clients including Diageo, Lufthansa, HSBC, TaylorMade Golf, Weightwatchers and Honda.
She is a fellow of the Chartered Institute of Marketing and a Business Leader of The Marketing Society.
Ads for HSBC commercial banking are created by Grey and brokered by Mindshare.