Jeremy Woolf
Jan 30, 2012

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. Jeremy Woolf, global social-media practice lead for Text 100, examines this hot-button issue—and hopes for a compromise.

Jeremy Woolf

If you search for anything online, you’ll usually find a Wikipedia entry in the top five results. In little over a decade, Wikipedia has evolved from being the plaything of logophiles into a highly credible and up-to-date source of information on practically anything. According to Google, Wikipedia is the sixth most visited site on the web, and it’s also a significant source of inbound web traffic for most websites.

Wikipedia is clearly helping people...

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