David Lian to head Text 100's social media practice in APAC

Lian, who formerly held the position of ASEAN social media strategist, will be responsible for providing senior consultancy on social media communications to Text 100 offices and clients throughout Asia. He will split his time between client service delivery, new business development, thought leadership and internal training.

Lian will be based at the agency's Kuala Lumpur office and report to global social media practice lead Jeremy Woolf.

“As a digital native who has spent his entire career in Asia, David truly understands the nuances of this diverse region. It was a natural progression for him to take on this expanded role and provide leadership for our consultants and clients across Asia,” said Woolf.

Lian will lead a team of 13 social media specialists across Asia whose mandate is to ensure Text 100’s 500 consultants are equally adept at both digital and more traditional communications consultancy. He has worked in the public relations industry for more than seven years, consulting with blue chip clients on social and traditional media strategies.

“I’m looking forward to expanding my remit and helping our clients across Asia-Pacific embed social media into their businesses rather than simply using social channels for standalone marketing activities. Social media touches more than marketing, it influences all aspects of business and it’s exciting to help drive this change,” said Lian. “A large part of this role is to encourage our clients and staff to be curious, continue to experiment and be willing to take risks.”